About Us
Who We Are
Our product portfolio spans electronics, household items, food and beverages, textiles, cosmetics and more, positioning us as a one-stop sourcing partner for small businesses, retailers, and end consumers. Atlas Cross Trade bridges local demand with global supply, offering efficient, reliable, and competitively priced trading solutions.
The company aims to carve out a reputation for transparency, agility, and customer-first service—backed by scalable operations and strong supplier relationships.
Atlas Cross Trade is a dynamic and globally-oriented general trading company headquartered in Juba, South Sudan. Incorporated in 2025 under the South Sudan Companies Act 2012, we specialize in the import, export, and distribution of high-demand consumer and commercial goods.
Our diverse product portfolio includes electronics, household items, food and beverages, textiles, cosmetics, and more—making us a trusted one-stop sourcing partner for small businesses, retailers, and end consumers.
With a focus on quality, transparency, and agility, we build strong supplier relationships and scalable operations to bridge local demand with global supply. We are committed to offering reliable, efficient, and competitively priced trading solutions that empower markets and communities alike.
“You name it, we have it.”
At Atlas Cross Trade, we believe in turning opportunity into delivery—swiftly, ethically, and effectively.
Our Vision & Mission
Our guiding principles for long-term impact.
Vision
To become a trusted bridge between global markets and local businesses, driving growth through reliable trade partnerships, quality products, and smart logistics.
Mission
At Atlas Cross Trade, our mission is to simplify cross-border commerce by sourcing and supplying essential, high-demand goods through ethical trading practices, operational excellence, and a commitment to customer success.
Core Values
Our foundation for excellence in every service.
Integrity
Honesty and transparency in all dealings
Excellence
Commitment to exceeding expectations
Innovation
Driving growth through new ideas and technology
Customer Focus
Prioritizing the needs and success of our clients
Sustainability
Responsible business for long-term development
Meet the Founders
The leadership powering our purpose.
Ayuel Emmanuel Athian
Co – Founder
A committed and visionary leader with deep-rooted knowledge of South Sudan’s business landscape.
Shailendra Semwal
Co – Founder
An experienced entrepreneur with a passion for growth, innovation, and cross-border collaboration.
Mohsin Hassan
Co – Founder
A results-driven professional with a strong focus on planning, coordination, and organizational leadership.
Together, they bring local insight and global experience to every initiative.
Why Choose Us?
At Atlas Cross Trade, we go beyond transactions—we build trusted sourcing partnerships. With global networks, strong local presence, and a commitment to excellence, we deliver high-demand consumer and commercial goods tailored to the needs of South Sudan’s retailers, businesses, and end users.
From electronics and household items to food, textiles, and cosmetics—our solutions are driven by transparency, agility, and a customer-first mindset.